It's All Good!

The Early Years of Hickory Arts (2011–2012)

As we continued celebrating the tenth anniversary of Hickory Arts on Good Friday, we spent time revisiting the people, projects, performances, and partnerships that helped shape our journey.

The years 2011 and 2012 marked an important transition. What began as Down to Hear Studios evolved into Hickory Arts, bringing together musicians, actors, photographers, educators, and developing artists under a shared vision: personalized arts education, creative collaboration, and real-world opportunities for artists.

Looking back, it's easy to see how many of the programs and partnerships that define Hickory Arts today began taking root during this period.


Becoming Hickory Arts

One of the most significant moments of this era was the transition from Down to Hear Studios into Hickory Arts.

The move represented more than a name change. It reflected a broader vision for what the studio could become.

From the beginning, there was a desire to challenge the impersonal, quantity-over-quality culture often found in arts education and production. The goal was to create a place where artists could receive personalized instruction, mentorship, and opportunities to develop their craft in a supportive environment.

That philosophy continues to guide Hickory Arts today.


Building Community Support

The transition required support from artists, students, families, and community members who believed in the vision.

In 2011, Hickory Arts launched one of its earliest fundraising efforts to help support the move and establish the studio's future.

The response served as an early reminder that the arts community is built on relationships. There is often a very thin line between who we are and what we do as artists, and the support shown during those formative years helped make the next chapter possible.


Sharing the Story

As the studio grew, opportunities emerged to share the Hickory Arts story with a broader audience.

Interviews with Ralph Mangum on First Talk, Hal Row, and The MESH: People You Should Know, and various local publications helped introduce the community to the vision behind Hickory Arts and the work taking place within the studio.

These conversations focused on music, theatre, education, creativity, and the role artists can play in strengthening the cultural life of a community.


Theatre, Film, and Creative Experimentation

Creative experimentation remained a hallmark of the studio.

During this period, Hickory Arts continued producing film-for-stage effects for regional theatre productions, including A Christmas Carol at Foothills Performing Arts.

Projects like these allowed us to explore the intersection of theatre, film, technology, and storytelling while supporting local arts organizations and productions.

The collaborative spirit behind these efforts continues to influence many of our creative services today.


Photography and Creative Education

Carol Anne Hartman Photography played an increasingly important role in the growth of the studio.

Photography workshops, headshots, promotional imagery, theatre photography, and creative projects connected artists, performers, and organizations throughout the region.

Events such as Valentine's Day portrait sessions, DSLR workshops, and educational classes helped make the studio a place where artists could continue learning across multiple disciplines.

Photography remains an important part of the creative services offered through Hickory Arts today.


New Opportunities in Film and Media

In early 2012, Jeff and Carol Anne began working with filmmaker Garrick Lane and VIMBY (Video In My BackYard), a production company founded by television producer Mark Burnett.

The experience provided opportunities to work alongside producers, storytellers, and media professionals while contributing to projects throughout the Charlotte and Greenville markets.

The work further expanded Hickory Arts' involvement in video production, storytelling, and creative media.


Supporting Developing Artists

Artist Development continued gaining momentum throughout 2012.

One of the most meaningful partnerships remained Hickory Rotary Club's Rotarian Idol competition, where Hickory Arts provided vocal coaching, recording, and editing support for finalists.

Programs like these allowed artists to gain real-world experience while helping community organizations raise funds and awareness for important causes.

Many of the artists involved would continue developing their skills through music lessons, performance opportunities, songwriting, recording, and mentorship.


TEDx, Community Leadership, and the Arts

The arts community also provided opportunities to participate in larger conversations about creativity and community engagement.

In April 2012, Carol Anne Hartman delivered a TEDxHickory presentation, reflecting the studio's ongoing commitment to education, storytelling, and community involvement.

These opportunities reinforced the belief that artists contribute not only through performance, but also through leadership, advocacy, and service.


The Full Monty and Regional Theatre Collaboration

That same year, Jeff Hartman served as Music Director for Hickory Community Theatre's production of The Full Monty.

The production brought together talented musicians, performers, and creative professionals while strengthening relationships between Hickory Arts and regional theatre organizations.

The collaboration reflected a broader commitment to supporting live theatre and creating opportunities for artists to learn through production experience.


The House Concert Series Takes Root

If there was one development that would become central to the Hickory Arts identity, it was the growth of the House Concert Series.

The success of an earlier Charlie Parr concert inspired the launch of concerts in the studio's new location. Artists, including Julia Rush, Denise Baxter-Yoder, and Sydney Torin Shepherd, helped establish what would become one of Hickory Arts' most enduring traditions.

Unlike traditional venues, house concerts create opportunities for artists and audiences to connect in an intimate environment focused on listening, storytelling, and shared artistic experiences.

Over time, the series would host local, regional, and nationally touring artists while helping strengthen the cultural fabric of the community.


The Everything Artist

Another idea that continued to emerge during this period was the concept of the "Everything Artist."

Artists such as Sydney Torin Shepherd embodied the idea that creative individuals often wear many hats: performer, songwriter, actor, recording artist, educator, entrepreneur, and collaborator.

That philosophy eventually became the foundation for Hickory Arts' Artist Development program and remains one of the studio's defining characteristics.


Looking Back

The years 2011 and 2012 were years of transition, growth, and possibility.

The studio found its identity.

New partnerships emerged.

The House Concert Series was established.

Artist Development began taking shape.

Students gained opportunities to learn, perform, and create.

Most importantly, the values that continue to guide Hickory Arts today became increasingly clear:

Personalized instruction.

Creative collaboration.

Artist development.

Community engagement.

And the belief that home is where the art is.


Continue the Hickory Arts Anniversary Tour

This article is part of the Hickory Arts anniversary retrospective series documenting the people, projects, performances, and partnerships that helped shape the studio and the regional arts community.

Additional entries from the original anniversary tour can be found through the Mailchimp archive:

Jeff Hartman

Father of four, Husband of one; ASU Alumnus (Advertising/Theatre/Music); Singer/Songwriter, Film Composer, Actor, Director, Multi-instrumentalist, Published Author, BMI Writer; 30 years Touring, 30 years Acting/Directing; Artistic Director for Hickory Arts

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